Vivian Selected as Model by Actress Lee Min-jung

[Asia Economy Reporter Yujin Cho] Vivian announced on the 28th that actress Lee Min-jeong has been selected as the new model.

Vivian explained that Lee Min-jeong's luxurious and elegant image matched the brand identity. Lee Min-jeong recently received public acclaim for her confident yet lovable performance in the recently concluded drama "Once Again" and gained attention for her sincere appearance on JTBC's "Gamsung Camping."

Since 2016, Vivian has actively supported women's confidence through the brand message "It's My Fit." It means that with the "In Fit" inside, one can create a confident "Out." Lee Min-jeong's honest and confident image shown through variety shows and social networking services (SNS) was deemed suitable for the brand.

Lee Jung-mi, head of Vivian's PR team, stated, "Actress Lee Min-jeong is widely loved across all age groups, so we believe she will appeal not only to Vivian's existing customers but also to the younger generation."

Lee Min-jeong will serve as the 18th official model of Vivian and can be seen on TV, YouTube, Instagram, and more starting next month.