As winter sets in, the popularity of hair loss care products is steadily increasing. It is known that concerns about hair loss grow during seasons with low temperature, low humidity, and dry conditions. Recently, the hair loss care product market is becoming younger, with many ‘Young 탈모족 (Young Hair Loss Tribe)’ composed of people in their 20s and 30s who are not free from hair loss worries, in addition to middle-aged and older adults.
According to the ‘Hair Loss Treatment Expense Status’ announced by the National Health Insurance Service last October, about 1.09 million people visited hospitals for hair loss treatment over the past five years. This number increased by approximately 11.3% from 2015 to 2019. By age group, people in their 30s accounted for the largest share with about 250,000 patients, representing 23.4% of the total. Following were those in their 40s with about 240,000 (22.1%) and those in their 20s with about 210,000 (19.8%).
The emergence of the Young 탈모족 has also changed the landscape. In the past, spray-type products known as ‘heukchae’ (black hair powder) that cover hair loss and thinning hair were popular, but recently, cushion-type products that are applied like a cushion have gained popularity.
‘TS Black Hair Cushion,’ introduced by TS Trillion (CEO Jang Ki-young), the manufacturer and seller of ‘TS Shampoo’ famously known as the ‘Son Heung-min Shampoo’ and ‘Kim Yuna Shampoo,’ also comes in a simple cushion package that allows natural coverage of gray hair, hair loss, or thinning hair anytime and anywhere. By gently tapping on areas that need coverage such as the hairline, crown, thinning spots, gray hair, or white hair, it provides both dyeing and heukchae effects at once.
The dense water-drop-shaped puff adheres closely from narrow areas to wide surfaces, and the color powder and oil are blended appropriately to minimize powder fallout. Above all, it uses fitting micro powder that is resistant to sweat, rain, and water, but can be perfectly cleansed without scalp staining or residue with shampoo alone, allowing users to use it with confidence.
‘TS Black Hair Cushion’ contains ingredients that help protect the scalp such as biotin, ursolic acid, hydrogenated lecithin, and ceramide NP, as well as extracts derived from five plants including Arnebia euchroma extract and Fraxinus rhynchophylla extract. Additionally, it includes three plant-derived oils?coconut palm oil, camellia seed oil, and carrot seed oil?so it can be safely applied even to sensitive scalps, providing simultaneous care from scalp to hair.
TS Trillion CEO Jang Ki-young stated, “As the hair loss care product market grows, products tailored to customers’ needs are gaining popularity. ‘TS Black Hair Cushion’ addresses the shortcomings of mascara-type products that are difficult to cover wide areas and spray-type heukchae products that have severe powder fallout and are hard for beginners to use.” He added, “‘TS Black Hair Cushion’ is compact and comes in a luxurious cushion package that is easy to carry, allowing coverage of thinning hair, gray hair, and white hair whenever needed. It has excellent adhesion and durability, is resistant to sweat, rain, and water, and colors naturally as if it were your own hair. It is easy and convenient to use and does not affect hair styling, making it continuously loved by young people in their 20s and 30s as well as middle-aged and older adults.”
Meanwhile, under the slogan ‘Trust TS,’ TS Trillion has established itself as a health lifestyle specialist brand by offering a variety of products that consumers can use with confidence in the hair care, functional cosmetics, health & living, and health functional food markets. This includes the flagship brand ‘TS Shampoo,’ which embodies the noble wish and hope that 10 million people suffering from hair loss will no longer worry about it, and ‘TS Mask,’ which is offered at the lowest possible price prioritizing public health over profit.
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