Samsung Asset Management Surpasses 300,000 Online Fans... "Continuing Digital Innovation"

'Samsung Fund Solution' 140,000 people, Facebook 120,000 people, Email Newsletter 50,000 people, etc.

[Asia Economy Reporter Kum Boryeong] Samsung Asset Management's online fan base has surpassed 300,000.

Samsung Asset Management announced on the 25th that the number of fans on its online channels, including Facebook, has exceeded 300,000. Specifically, the mobile investment platform 'Samsung Fund Solution' has 140,000 fans, Facebook has 120,000, and the email newsletter has 50,000.

Samsung Asset Management operates social networking services (SNS) such as Facebook, KakaoTalk, and a YouTube channel. It has systems that allow fund trading, including R2 and Fund Solution. The company is also making efforts to develop non-face-to-face (untact) channels, such as launching funds in collaboration with KakaoPay Securities.

Samsung Asset Management achieved 10 million views with the YouTube advertisement 'Hamandaeck' in 2018, and last year gained attention in the financial investment industry by consecutively succeeding with 'Namjini.'

Samsung Fund Solution is a direct fund sales system that allows users to search and invest in all funds released domestically. Through the application, it provides information on all public offering funds and exchange-traded funds (ETFs) in the industry.

A Samsung Asset Management official explained, "We produce investor education content and easy-to-understand materials explaining fund products and provide them on online channels," adding, "We will continue digital innovation to effectively deliver essential information for successful investing."