The Cart Golf, US Golf Brands 'Grayson·Rada' Join Store

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) is exclusively launching and operating overseas brands that are hard to find in domestic distribution through The Cart Golf, a golf specialty online select shop.

The Cart Golf expands golf into a lifestyle, and is the only golf specialty online select shop in Korea that communicates not just through simple product sales but with trendy product curation and golf content.

Grayson and Lada feature street moods favored by young golfers aged 25 to 35, while faithfully maintaining the original functions of golf wear with luxurious materials and designs.

Grayson was launched in 2015 by Charlie Saffer, former Vice President of Design at Ralph Lauren, and is an American golf wear brand that sublimates the strong nature of wolves into fashion. It especially combines fashion trends with timeless styles to present collections that can be worn both on and off the golf course.

The representative product is the hoodie, made from Italy’s finest technical yarns, featuring details useful for sports activities. It also incorporates street moods, making it easy to match as a point item with various products. In addition to hoodies, Grayson offers jogger pants in various patterns, with prices ranging from 200,000 to 400,000 KRW.

Lada represents the aesthetics, health, and happiness interests of modern golfers through its golf wear. It has gained attention by showcasing various styling campaigns featuring models of diverse body types and styles.

Lada’s signature product, the polo shirt, is made from high-quality fabric that can withstand high temperatures, features a stripe pattern that never goes out of style, and completes a casual styling. It is characterized by implementing a free-spirited and so-called ‘hip’ field look style instead of the monotonous typical field look.

Additionally, London-based Manners Golf is scheduled to join next year. A Kolon FnC golf business division official stated, “The Cart Golf proposes trendy products not introduced in Korea, satisfying golf enthusiasts’ fashion desires and changing the consumer pattern of difficult overseas direct purchases.” He added, “We plan to continuously expand categories through The Cart Golf, strengthen our position as a golf specialty platform, and attract loyal customers.”