Rarekind·Peaches Operate Pop-up Store

[Asia Economy Reporter Yujin Cho] Amorepacific's makeup brand Rarekind is operating a pop-up store at Peaches Dowon in Seongsu-dong until the 26th, in collaboration with Peaches, which incorporates car styling culture into street fashion.

This pop-up store was prepared to deliver an infinite message to a society that demands conformity, by bringing together two brands leading unique cultures in their respective fields. Motion graphics from Rarekind and Peaches, as well as cars reflecting Peaches' tuning culture, are exhibited with lipstick and automobiles as the medium.

A special space has been arranged where visitors can use Rarekind Fade Matte Lipstick to write messages to the world on displayed mirrors. Limited edition hoodies and lipsticks commemorating the collaboration between Rarekind and Peaches, limited to 100 sets, are also available for purchase on site.

Lee Young-jin, Executive Director of Amorepacific NGI Division, said, “We hope this groundbreaking collaboration that crosses industry boundaries between a makeup brand and car styling can revitalize the socially stagnant atmosphere caused by the prolonged COVID-19 situation,” adding, “We plan to continue showcasing progressive images through various challenges.”