Official Certified Used Car Program 'Selezione Lamborghini' Launched
[Asia Economy Reporter Kim Ji-hee] Automobili Lamborghini's official dealer in Korea, Lamborghini Seoul, announced on the 18th that it has opened a new service center and started an official certified pre-owned car business. The official service center and a dedicated certified pre-owned car showroom have been established in a six-story building (total floor area 4,317㎡) in the Dongdaemun area.
The new service center is equipped with a total of 10 workstations, Lamborghini-exclusive diagnostic devices, and certified alignment measurement equipment, among other state-of-the-art tools. Notably, a pre-inspection bay has been installed on the first floor, allowing customers to directly check their vehicles with a service advisor while receiving diagnostics. This enables transparent maintenance services and on-site professional consultations related to vehicle management, including option additions and accessory installations.
Bodywork and painting repairs are now also available. According to the work methods approved by Automobili Lamborghini headquarters, bodywork and painting tasks are carried out using the latest measurement equipment.
Along with the opening of the service center, Lamborghini Seoul has launched a certified pre-owned car showroom and started the official certified pre-owned car program called the ‘Selezione Lamborghini Program.’ The Selezione Lamborghini Program is a certified pre-owned car program in which Lamborghini’s skilled technicians conduct quality inspections covering a total of 150 items, and only vehicles that pass these inspections are purchased and sold. The program offers an extended warranty from a basic 12 months up to 24 months for vehicles that pass the rigorous process, including inspections of the engine, transmission, body, electronic systems, interior, and driving tests, allowing customers to enjoy Lamborghini vehicles with peace of mind.
The newly opened certified pre-owned car showroom features independent spaces on the first and second floors (3 cars displayed on the 1st floor, 6 cars on the 2nd floor) and a customer consultation room. The consultation room provides a comfortable and private environment. Visitors can receive professional consulting regarding Lamborghini purchases.
Francesco Scardaoni, Head of Asia Pacific, said, “Lamborghini focuses globally on service and customer satisfaction, and the newly opened service center and certified pre-owned car showroom in Korea demonstrate our commitment. The experts and dedicated team at Lamborghini Seoul will provide the best brand experience to Korean customers and further strengthen the brand image through the new service center.”
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