Kakao VX Partners with SBodywork Pilates for O2O Service Collaboration

[Asia Economy Reporter Kim Heung-soon] Kakao VX, a subsidiary of Kakao Games, announced on the 17th that it will start an online-to-offline (O2O) service on the home training app 'Smart Home Training' in partnership with the Pilates company S Bodywork Pilates.

This service partnership is targeted at S Bodywork Pilates students. By participating in the 'Pilates Level Test' conducted at each branch, a customized program is recommended through Smart Home Training. Students can access the Smart Home Training app to perform Pilates suited to their level and receive systematic guidance from professional instructors.

Kakao VX is holding a social media (SNS) event to commemorate the service partnership. Until December 15, students who share their use of the Pilates-exclusive program on Instagram will be entered into a draw to receive gifts.

S Bodywork Pilates has 88 branches nationwide, including Seoul, Gyeonggi, and Incheon. It is a Pilates company composed of experts such as sports science specialists, physical therapists, and kinesiology majors.

Meanwhile, Smart Home Training, jointly operated with LG Uplus, uses artificial intelligence (AI) technology to extract users' real-time joint movements and provides AI coaching by comparing them with the posture of professional trainers.