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Age Twenty's Launches Essence Cover Pact HQ

Age Twenty's Launches Essence Cover Pact HQ


[Asia Economy Reporter Yujin Cho] Lifestyle beauty company Aekyung Industrial's flagship cosmetics brand Age 20's launched the next-level Essence Cover Pact HQ on the 16th.


The Essence Cover Pact HQ is newly introduced by upgrading all the core elements of the Essence Cover Pact, including the essence content, pact latte, and container design, inspired by the generational shift of the Essence Cover Pact.


It contains 73% of the 'Double Luxury Essence,' produced using a 100˚C high-temperature steam method. The Double Luxury Essence is made from 'caviar extract' and 'black and white truffle extracts,' known as the jewels of the sea and excellent for moisturizing. Notably, the essence content has been upgraded by 2% compared to the existing Essence Cover Pact, adding moisture and nourishment to the skin.


It applies the first-ever 4 in 1 latte in an Essence Cover Pact. It includes four colors?'Neutral Beige' to help cover imperfections, 'Glow Pink' to express radiant skin, 'Pure White' for a bright complexion, and 'Cream Gold' to enhance skin adhesion?providing precise and delicate skin tone correction.


It contains 'Film Former' ingredients that form a thin layer on the skin surface to improve makeup adhesion and applies 'Adhesion and Long-lasting Powder' to enhance makeup durability, helping prevent makeup from transferring onto masks. In fact, it has completed human application tests related to mask-proof features such as 'mask transfer prevention.' The magnetic case improves usability by preventing accidental opening in pouches and adds a touch of luxury to the design.


The Age 20's brand manager said, “Since the first launch of the Essence Cover Pact in 2013, through continuous research and innovation, we have incorporated seven years of know-how to present the more advanced 3rd generation Essence Cover Pact.”


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