Expansion Planned with Dedicated Event Page and Collaboration Products
[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 10th that it has started a partnership with the popular animation character 'Larva' to add a friendly image and fun elements for customers when conducting financial transactions through its mobile application (app) 'SOL'.
When launching SOL, the login screen features 'Larva' wearing a mask and Shinhan Bank's character 'SOL', delivering a warm message to overcome COVID-19. Shinhan Bank plans to introduce various versions of messages on SOL in the future, as well as create collaborative products and dedicated event pages featuring 'Larva' and 'SOL'.
'Larva' first aired in 2011 and has established itself as a slapstick comedy animation character that brings fun and emotion to people of all ages. The new series 'Larva Island' has been airing since the 31st of last month and is receiving much love.
A Shinhan Bank official said, "We collaborated with Larva as part of fun marketing to provide small joys to customers exhausted by the prolonged COVID-19 pandemic," adding, "We are preparing various services utilizing the collaboration between 'Larva' and 'SOL' to make financial transactions through SOL enjoyable and pleasant."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
