LF "US Tumbler Hydro Flask Sells Out in First Home Shopping Broadcast"

All Prepared Stock Sold Out Within CJ O Shopping Broadcast Time on the 7th

[Asia Economy Reporter Yujin Cho] Gourmet F&B Korea, a subsidiary of lifestyle specialist company LF (CEO Oh Gyusik), announced on the 10th that the American premium tumbler brand Hydro Flask, which it officially imports and distributes in Korea, sold out all prepared stock during its first home shopping broadcast.

On the 7th, through CJ O Shopping's flagship program "Kang Joo-eun's Good Life," a 60-minute broadcast sold two types of wide mouth tumblers in 20 oz (591 ml) and 16 oz (473 ml) sizes, one 16 oz (473 ml) coffee lid tumbler, a dedicated cleaning brush set of four Hydro Flask products, and a five-piece set including one large wide mouth tumbler of 32 oz (946 ml), achieving a complete sell-out.

Launched in 2009 in Bend, Oregon, USA, Hydro Flask has recorded double-digit sales growth annually in the global market, keeping pace with the worldwide environmental protection campaign trend that discourages the use of plastic water bottles. It is currently available in over 20 countries worldwide, including the United States, Germany, Japan, France, the United Kingdom, and Australia.

Hydro Flask is a popular brand in the domestic market, forming a broad fan base to the extent that it is searched hundreds of thousands of times monthly on major Korean portal sites with related keywords such as ‘tumbler,’ ‘thermos,’ ‘tumbler recommendation,’ and ‘thermos recommendation.’ Among Korean consumers, it is affectionately called the ‘luxury brand of tumblers.’

Hydro Flask products can be purchased at major department stores nationwide, including Lotte Department Store Main Branch, Lotte Department Store Cheongnyangni Branch, and Shinsegae Department Store Gangnam Branch, as well as LF’s total lifestyle select shop ‘Raumist’ located in Apgujeong-dong, Seoul, LF’s official online shopping mall ‘LF Mall,’ and Hydro Flask’s official online mall.