Freshcode, a premium salad brand in Korea (CEO Jung Yoo-seok), announced on the 9th that it is expanding its online market share through the urban logistics service provider Dubal Hero.
Freshcode explained that since 2017, by utilizing Dubal Hero’s service, which specializes in same-day delivery centered around the Seoul metropolitan area, the volume of online orders within the metropolitan area has increased year-over-year for the past three years. Dubal Hero, responsible for Freshcode’s same-day delivery, is an urban logistics service platform operated by Chainlogis Co., Ltd., and has established a strong presence in the distribution industry, moving beyond a startup in the same-day delivery sector.
Freshcode stated, “We are expanding consumer touchpoints through our own hub delivery points called ‘Pecos Spot,’ currently operating in 1,100 locations within the metropolitan area, and with the addition of Dubal Hero’s same-day delivery service, the quality of service has significantly improved. Especially considering the fresh food nature of salads, the major advantage is that products maintain freshness on the day of order and can be delivered quickly to customers.”
Currently, through Dubal Hero, which is strengthening its logistics competitiveness mainly in the metropolitan area, Freshcode is completing deliveries within 2 hours and 30 minutes to customers even in Pecos Spot blind spots, expanding the range of deliverable areas.
Chainlogis stated, “Freshcode is a brand that is expanding its distribution network recently to convenience stores such as GS25, creating services that allow consumers to conveniently maintain a healthy lifestyle in various locations. Dubal Hero will innovate the physical limits of distribution and delivery together to ensure that Freshcode’s brand value is well conveyed to each consumer.”
Meanwhile, Freshcode, which produces premium salad products under the motto “Let’s create a world full of healthy ways of life,” offers meal salads with a well-balanced nutritional composition rather than ultra-low-calorie salads with only high vegetable content for dieting purposes.
Among them, the new product “Smoked Duck Apple Cinnamon Salad” is a menu that has gained steady popularity since its launch, combining smoked duck as the main ingredient with apple compote reminiscent of apple pie and maple dressing. This product was launched with consultation from Chef Lee Young-ra, Executive Chef of Urban Delight.
A Freshcode marketing representative said, “We are currently running subscription services and regular delivery products. Customers can choose salads according to their preferences by day with the ‘Pick-and-Choose Diet’ and the ‘Peco Recommended Diet’ proposed by Freshcode, delivered through Pecos Spot, same-day, and dawn delivery.” They added, “To provide various benefits to customers who love Freshcode, we are also running a 10% discount promotion on all regular delivery products, so we ask for your great interest.”
Detailed information about Freshcode’s discount promotions and services can be found on the official website.
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