Following Untact Trends, Offering Discounts Instead of Events
[Asia Economy Reporter Choi Saeng-hye] Due to the ongoing spread of the novel coronavirus infection (COVID-19) throughout this year, with restrictions on going out freely and a general atmosphere of refraining from large gatherings, the food and beverage industry is conducting various events suited to the untact trend instead of large-scale events.
On the 29th, beef specialty franchise Ichadol announced that it will offer free coupons for 'Grillable Cheese' to KakaoTalk Plus Friends in celebration of the Halloween season. Grillable Cheese is one of Ichadol's signature side menus, known for its mild and savory taste that pairs perfectly when wrapped with meat.
By adding Ichadol's official KakaoTalk Plus account as a friend by the 5th of next month, the first 30,000 people can download a coupon for 'Grillable Cheese.' The coupon can be used at all Ichadol stores until the 5th of next month, limited to one coupon per table, and can be redeemed when ordering two or more servings of grilled dishes.
Domino's Pizza is also running a 'Halloween Week' promotion until the 1st of next month, offering a 30% discount on the total amount when ordering pizza, side dishes, and beverages from each category. Both phone and online orders are available, but this discount cannot be combined with other discounts or the 1,000 won upgrade for Chili Hot Dog Edge. Additionally, customers can download Domino's own character 'Dodi's' Halloween card for free from the event page.
Mad for Garlic is holding a 'Mad Halloween' event until the 31st. Customers who upload photos of the Halloween decorations in the store or staff costumes on social networking services (SNS) with the required hashtags (#MadforGarlic #HalloweenDay #(RegionName)Restaurant) will receive one free aid drink. Furthermore, customers who order a menu item containing 'Garlic' will receive either two pieces of Garlic Pane or one aid drink for free. Both events can be participated in simultaneously.
Coffee specialty store Tom N Toms is launching four Halloween-themed drinks and conducting various events for the Halloween season. This year’s Halloween drinks include 'Real Avocado Smoothie,' 'Real Avocado Latte,' 'Real Pumpkin Smoothie,' and 'Real Pumpkin Latte.' Tom N Toms will offer double Tom & Stamp points to customers who purchase Halloween drinks through the official app MYTOM until the 8th of next month. At premium Tom N Toms Black stores, all customers ordering Halloween drinks will receive one mini walnut cookie for free.
Twosome Place is releasing a seasonal special MD 'Twosome Bell Board Game' ahead of Halloween, allowing families, couples, and friends to enjoy fun times together. The Twosome Bell Board Game is a newly designed version of the popular board game 'Halligalli,' using Twosome’s signature colors and images of popular desserts such as chocolate cake. The board game can be purchased with chocolate cake or desserts at about 56% off the regular price, costing 4,800 won. This event will continue until the product is sold out.
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