Bucheon City and Lotte Department Store Jungdong Branch Open Cultural Content Creative Space 'Anmadangjip'

Promotion and Sales Support for Promising Local Cultural Content Products

Shin Nang-hyun, Vice Mayor of Bucheon City, is touring the creative cultural space for cultural content, 'Anmadangjip.'
[Photo by Bucheon City]

[Asia Economy Reporter Park Hyesook] Bucheon City in Gyeonggi Province has opened 'Anmadangjip,' a creative cultural space for cultural content created in collaboration with Lotte Department Store Jungdong Branch.

According to Bucheon City on the 26th, at 'Anmadangjip' located on the 8th floor of Lotte Department Store Jungdong Branch, local content companies promote and sell their products, while citizens can experience a culture of rest filled with memories and emotions.

The city previously selected four cultural content companies through a public contest for content companies to enter Lotte Department Store.

Accordingly, ▲ 'Studio Chang,' which provides animation-based character dolls and educational apps ▲ 'Tteudaga(家),' a knitting workshop focused on hands-on experiences using characters ▲ 'Ramittami,' which sells handmade name tag creative products ▲ and 'Hanppyeom Media,' which develops and sells cultural tourism products such as mood lamps in collaboration with local artists, have established offline stores in Lotte Department Store.

The city expects that excellent cultural content products will enter large local distribution malls and lead a consumption boom. Furthermore, through continuous cooperation with Lotte Department Store, they plan to create successful cases and expand to second and third branches.

Shin Nanghyun, Deputy Mayor of Bucheon City, stated, "We will continuously strive to open sales channels for various cultural products and services possessed by content companies and creators," adding, "We will expand public-private cooperation to strengthen a distribution platform where the supply and consumption of cultural content circulate."