'LG Wing' Featured in SuperM Music Video

Music Video Views Surpass 16 Million

LG Electronics' strategic smartphone LG Wing appeared in SuperM's music video for One (Monster & Infinity).

[Asia Economy Reporter Han Jinju] LG Electronics' strategic smartphone 'Wing' made a surprise appearance in SuperM's music video.

On the 13th, LG Electronics announced that it will expand marketing for its strategic smartphone LG Wing using its YouTube channel. The music video for SuperM's first album title track 'One (Monster & Infinity)', released on the 25th of last month, has achieved over 16 million views to date.

At the beginning of the music video, SuperM member Taeyong uses the LG Wing's Swivel Mode to check a map. Towards the end of the video, Taemin piques curiosity by presenting a mysterious symbol through the LG Wing.

LG Electronics expects the SuperM music video to increase awareness of the LG Wing's differentiated form factor and excellent multitasking performance.

LG Electronics has been expanding untact marketing by unveiling various products online, from premium models like the LG Wing and Velvet to practical models. The LG Wing launch event video continues to spread globally through communities worldwide.

Shin Jae-hyuk, head of mobile marketing at LG Electronics, said, "The LG Wing is a product that adds a never-before-seen user experience called Swivel Mode to the familiarity of existing smartphones," and added, "We will carry out various marketing activities so that more customers can experience the LG Wing."

SuperM is a united team formed last October, consisting of members from SM Entertainment groups such as SHINee's Taemin, EXO's Baekhyun and Kai, NCT127's Taeyong and Mark, and WayV's Lucas. Their recently released first full-length album ranked 2nd on the Billboard 200 chart.