BBQ's 'Post-Corona Type' Store BSK Craze

Since BSK Launch, 120 Contracts Signed... Steady Increase in Interest from Prospective Entrepreneurs
2030 Entrepreneurs Choosing BSK Amid COVID-19 Impact... Growth in Industry Transition Contracts
High Profitability with Around 50 Million KRW Small Capital Investment and Excellent Efficiency

[Asia Economy Reporter Lee Seon-ae] Genesis BBQ, a chicken franchise, is making waves in the startup market with BSK, a store tailored for the 'post-COVID-19 (after the novel coronavirus infection)' era.

According to BBQ on the 29th, BSK, launched on June 22, has recorded over 120 contracts in about three months, attracting the attention of prospective entrepreneurs.

BSK stands for BBQ Smart Kitchen, a delivery and takeout-specialized store designed for contactless consumption in the post-COVID-19 era. It boasts a small size of about 8 to 12 pyeong (approximately 26 to 40 square meters). Since it specializes only in delivery and takeout without dine-in (hall) customers, it features excellent efficiency in store operation and management.

Additionally, the range of location options is wide, significantly reducing initial investment and fixed costs such as deposit, key money, and monthly rent. This allows startups with a small capital of around 50 million KRW, drawing high interest not only from existing franchise owners but also from prospective entrepreneurs in their 20s and 30s.

Currently, more than half of the BSK contract holders are in their 20s and 30s. Recently, due to the impact of COVID-19, contracts and inquiries have increased from restaurant, travel, and academy operators facing business difficulties.

A, the owner of the BSK Hapjeong branch opened in August this year, said, “My pasta restaurant, started at a young age without experience, faced great difficulties due to COVID-19. After closing that store, I chose BSK, which specializes in delivery and takeout, and now I am operating the store stably.”

B, the owner of the Incheon Juan Star branch who opened a BSK store after retiring from a company, said, “I was preparing for a stable startup, but COVID-19 accelerated the timing. I chose BBQ’s BSK, which has advantages such as new product development and aggressive marketing by the headquarters. Especially, I am satisfied as sales have greatly increased due to the recent great success of the Nego King event.”

Currently, the number of BSK stores exceeds 70, including six pilot stores by the headquarters. Each store records an average monthly sales of over 50 million KRW, generating stable and high profits.

A BBQ official said, “BSK, a post-COVID-19 tailored model, will inject new vitality into the stagnant startup market and contribute to the national economy. We will provide customized support measures for prospective entrepreneurs and youth startups who are struggling due to the spread of COVID-19 since early this year.”