Gyeonggi-do Confirms Public Delivery App Name as 'Baedal Teukgeup'... Full Service Starting Late October

[Asia Economy (Suwon) = Reporter Lee Young-gyu] The name of Gyeonggi Province's public delivery app has been finalized as 'Baedal Teukgeup'. Gyeonggi Province plans to develop the logo and launch full-scale service from the end of next month.

Gyeonggi Province Corporation announced on the 28th that the official name of Gyeonggi Province's public delivery app has been decided as 'Baedal Teukgeup'.

Selected through expert review, 'Baedal Teukgeup' carries the meaning of providing faster and premium-level service.

Previously, a naming contest for the Gyeonggi Province public delivery app was held for 10 days starting from the 18th of last month, attracting a total of 5,837 submissions.

Gyeonggi Province Corporation gathered opinions from promotional advisory committee members, design experts, consortium project managers, and Gyeonggi Province officials to finalize 'Baedal Teukgeup' as the official name.

The province plans to develop an official logo that matches 'Baedal Teukgeup' and unveil it next month.

Judge Lee Jae-deok explained, "There were many interesting namings, but we wanted to select a name that reflects the project’s purpose of creating a fair market economy," adding, "We incorporated the keywords 'Teukgeup' (special class) to signify a premium level for residents, along with public interest and public nature."

A Gyeonggi Province Corporation official emphasized, "Now that the official name has been finalized, we will do our best to provide services worthy of it so that the public delivery app can expand throughout Gyeonggi Province."

The public delivery app called Baedal Teukgeup is part of Gyeonggi Province’s planned 'Public Digital SOC Project' and is an application developed and operated by Gyeonggi Province Corporation to support sales channels for small business owners in food and beverage industries and to establish a fair market order.

It is characterized by Gyeonggi Province investing in public digital infrastructure such as local currency distribution networks, data, and technology, without the public sector infringing on the private sector’s domain, while app development and operation are entrusted to the private sector, maximizing the advantages of public-private cooperation.

Currently, three areas?Hwaseong, Osan, and Paju?have been selected as pilot regions for the public delivery app, and franchise stores are being recruited. The full-scale pilot service will begin at the end of next month.