'Eco-friendly Boilers and Onsu Mats' Calling All Handsome Men... Marketing Heats Up

Lim Young-woong, Jang Min-ho, and Ji Jin-hee Selected as Boiler Industry Models
Eco-friendly New Technology Products Released One After Another Ahead of Chuseok

From the left, trot singer Lim Young-woong, model for Kyungdong Navien's 'Onsu Mat'; singer Jang Min-ho, model for Daesung Celtic Enersys' 'S-Line Eco-Friendly Condensing DNC Boiler'; actor Ji Jin-hee, model for Guiturami's 'Eco-Friendly Condensing Boiler'.

[Asia Economy Reporter Kim Daeseop] As the peak season for boilers approaches with Chuseok, competition in the industry for marketing eco-friendly boilers and electric heating mats is intensifying. Companies are striving to secure a competitive edge by showcasing not only advanced technology that captures customers' hearts but also by selecting highly recognized models.

According to the industry on the 26th, Kiturami recently launched the Ministry of Environment-certified oil boilers 'Sten Highfin Eco' and 'Turbo Highfin Eco' for consumers living in urban gas non-supplied areas within air quality management zones.

The biggest feature of these new products is the application of a new swirl burner with flame recirculation technology that further enhances combustion performance. This new burner precisely controls airflow, reducing nitrogen oxide emissions during combustion by 55% compared to previous models, and decreases noise and soot generated when burning heating oil, creating a quieter and more comfortable usage environment.

Additionally, the company explains that these boilers meet all Ministry of Environment certification standards for residential oil boilers, including thermal efficiency of over 84%, nitrogen oxide (NOx) emissions below 80ppm, and carbon monoxide (CO) emissions below 150ppm.

Kiturami plans to release a new video advertisement for its eco-friendly condensing boiler featuring actor Ji Jin-hee as the advertising model next week. They recently completed contract renewal and finished shooting the new video advertisement.

A Kiturami representative said, "We plan to actively promote the strengths of condensing boilers that combine high efficiency and eco-friendliness," adding, "We also intend to actively promote the government's support program for the distribution of low-NOx residential boilers."

Kyungdong Navien launched a new electric heating mat (model EQM581) through its Navien Mate brand on the 11th. The product features smart temperature control technology. Trot singer Lim Young-woong was selected as the promotional model for Navien Mate and is participating in various promotions.

This new product includes a 'weekly reservation' function that allows the heating mat to operate repeatedly according to pre-set days and times. It also features a 'custom reservation' function that enables users to set temperatures by hour to create personalized sleep patterns. The 'Self Ion Care' function, which periodically cleans the water flowing inside the mat with electrolyzed sterilized water, is also available.

A Kyungdong Navien representative emphasized, "With the surge in health awareness, electric heating mats have completely established themselves not as auxiliary heating devices but as essential sleep appliances."

Daesung Celtic Energies recently appointed trot singer Jang Min-ho as a model to actively promote the 'S-Line Eco-Friendly Condensing DNC Boiler.' The company explains that this product is a Grade 1 energy efficiency model that reduces gas bills and cuts nitrogen oxide emissions, which cause fine dust, by up to 50%.

A Daesung Celtic Energies representative said, "By appointing trot singer Jang Min-ho as a model, we expect to approach Daesung Celtic’s customers easily and familiarly, leveraging his appeal that spans from young people to middle-aged and older generations."