Bodyfriend, Soaring Demand for Massage Chairs as Chuseok Gifts Amid Contactless Trend

According to Bodyfriend on the 24th, visits and inquiries from customers to the exhibition hall increased by more than 20% compared to the same period last year. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Sales of massage chairs for gifts are increasing ahead of Chuseok.

According to Bodyfriend on the 24th, customer visits and inquiries at showrooms have increased by more than 20% compared to the same period last year. Data analysis from the 1st to the 21st showed that the best-selling models were ‘PhantomⅡ’, ‘PharaohⅡ’, and ‘Phantom Medical (medical device)’ in that order.

The PhantomⅡ, the best-selling model among domestic massage chairs, features a design inspired by first-class airline seats and incorporates core massage technologies. It is equipped with major automatic massage programs such as brain massage and XD three-dimensional massage technology for stretching, recovery, lymphatic drainage, digestion, and hangover relief. It is available in various colors including the recently released Bordeaux White and Gold, as well as Jubilee Silver and Kakao Black.

The PharaohⅡ is Bodyfriend’s top-tier product featuring a design inspired by the shape of the Egyptian supreme ruler Pharaoh and applying nano painting technology. It is also a model that integrates technologies such as ‘Brain Massage’ to relieve brain fatigue and ‘Mental Massage’ which provides step-by-step mental care for empathy, comfort, and healing. The recently released luxurious black color version, ‘PharaohⅡ Black Edition’, applies the XD Flex module, which adds elasticity to the existing massage modules.

The Phantom Medical, a traction medical device for treating cervical disc herniation and degenerative stenosis, relaxes the muscles around the neck and shoulders with neck airbags and massage modules while simultaneously applying traction to the discs between the cervical vertebrae. The ‘XD-PEMF module’, which generates pulsed electromagnetic fields (PEMF), moves along the spinal line from the neck, back, waist, to pelvis, relieving muscle pain.

Meanwhile, Bodyfriend is running the Chuseok promotion ‘Health Longevity Project’ until November 11. Customers who purchase or rent models PhantomⅡ or higher can receive an additional massage chair for only 19,000 KRW per month extra.