Missha, No.1 in Number of Buyers in Domestic Essence and BB Cream Market

[Asia Economy Reporter Yujin Cho] Able C&C's Missha announced on the 23rd that it ranked first in brand rankings based on the number of buyers in three categories: general essence, water essence, and BB cream, according to market research results from Kantar Worldpanel, a consumer panel specialist company.

This result was derived by Kantar Worldpanel after surveying the cosmetic purchasing behavior of 9,700 women aged 15 to 65 nationwide from June last year to the past year, and then applying it to the national population demographics. The purchasing activities included those made at department stores, duty-free shops, large discount stores, drugstores, multi-brand shops, one-brand shops, online, door-to-door sales, and home shopping.

Missha ranked first in the general essence market with a total of 711,552 buyers. The second place was AHC, chosen by 561,261 buyers. In the water essence market, Missha ranked first with 453,905 buyers, followed by Su:m37 with 167,235 buyers in second place. In the BB cream market, Missha and Atomy ranked first and second with 565,605 and 330,368 buyers, respectively.

Able C&C analyzed that the reason was that bestsellers such as the ‘Boratbit Ampoule’, ‘The First Essence’, and ‘M Perfect BB Cream’ remain strong, while newly released products in the past 1-2 years such as the ‘Bipollen Renew Ampoule’, ‘Gaeddongsuk Essence’, and ‘Choboyang BB Cream’ have received great love.

An Able C&C official said, “This result once again proves that Missha is a strong player in the basic cosmetics market,” adding, “We will continue to do our best to offer high-quality products at reasonable prices.”