[Asia Economy Reporter Kiho Sung] Nexen Tire announced on the 17th that it has renewed its sponsorship contract with Manchester City FC (Man City) of the English Premier League.
Nexen Tire first established a partnership with Man City in 2015, and in 2017, it extended the contract as the Premier League's first official sleeve partner, expanding the scope of sponsorship. With this renewal, it continues its third sponsorship, further increasing brand exposure.
Through this contract, Nexen Tire will strengthen its brand exposure by expanding beyond existing home stadium advertisements and logo exposure on the left sleeve of players' uniforms to include the men's team training wear, women's football team uniforms, e-sports, and EDS (reserve team) players' uniform sleeves.
Kang Ho-chan, Vice Chairman of Nexen Tire, stated, “Over the past five years, we have grown by setting many milestones through our partnership with Man City. In particular, Man City achieved back-to-back Premier League championships, and Nexen Tire completed four global bases for future growth, enhancing competitiveness in the global market. We will continue to develop various programs and build synergy as a strategic partner.”
Ferran Soriano, CEO of Man City, said, “I was deeply impressed by Nexen Tire's efforts to provide opportunities for young people worldwide to enjoy sports through various campaigns. We were very pleased to win the Premier League two years in a row since Nexen Tire became Man City's sleeve partner, and we look forward to a successful third partnership between our two companies.”
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