Dongwon Home Food Geumcheon Meat Launches Domestic Fresh Meat Brand for B2C 'theShinseonjeongyuk'

[Asia Economy Reporter Lee Seon-ae] Geumcheon Meat, operated by Dongwon Home Food, announced on the 17th that it has launched ‘theSinseonJeongyuk,’ a domestic fresh meat brand for B2C use, through the ‘largest domestic livestock wholesale online mall.’

‘theSinseonJeongyuk’ is a B2C domestic fresh meat brand that offers fresh domestic pork aged 3 to 5 days after slaughter and high-quality domestic beef carefully selected daily at auction by livestock experts. It delivers fresh meat directly to consumers every dawn without any intermediate distribution channels.

Geumcheon Meat has been handling Korean beef, Korean pork, imported meat, and more for over 30 years since 1987, and is the largest domestic livestock wholesale online mall where more than 130 tons of livestock products are traded daily. Based on its four in-house meat processing plants located in Daejeon, Anyang, Damyang, and Cheonan, as well as its nationwide logistics network, it has established a ‘next-day refrigerated direct delivery system.’

Leveraging its proven know-how and expertise from approximately 110,000 cumulative registered customers including butcher shops and restaurants, Geumcheon Meat has been conducting a B2C business since 2019 that selects and delivers good quality meat directly to general consumers. Currently, it sells about 100 types of consumer products on major online malls such as The Banchan& and Dongwon Mall, as well as convenience stores, and plans to intensify its B2C business with the launch of the ‘theSinseonJeongyuk’ brand.

‘theSinseonJeongyuk’ offers 16 types of Korean pork for various uses such as grilling, boiled pork, and stew, and 7 types of domestic beef including sirloin, tenderloin, and chuck flap tail. It also plans to release three types of first-grade Korean beef and domestic ground beef products.

A Geumcheon Meat official said, “As the largest domestic livestock wholesale online mall, Geumcheon Meat will continue to strive to provide consumers with fresh and reliable various meat products.”