Toy, Health Food, and Cosmetics Massive Sale... Retail Industry Goes All In on Chuseok Marketing

Lotte Mart Toys "R" Us, Up to 40% Off on Toy Products
Gmarket, Special Sale on Jeonggwanjang Chuseok Gift Sets
LOHB's, Up to 70% Off on 2,600 Products

[Asia Economy Reporter Lim Hye-sun] The distribution industry is in full swing with final Chuseok marketing. From toys to health supplements and cosmetics, companies are attracting customers through dramatic discounts.

According to the distribution industry on the 16th, Toys "R" Us, operated by Lotte Mart, is holding a "Popular Toy Exhibition" for Chuseok. Chuseok is the period with the highest demand for toys after Christmas and Children's Day. Looking at Lotte Mart's monthly toy sales last year, December with Christmas had the highest sales, followed by May with Children's Day, and then the Chuseok and Lunar New Year seasons showed high toy sales. Toys "R" Us will hold the "Toys 'R' Us Early Chuseok FLEX" from the 17th to the 7th of next month, offering up to 40% discounts on popular toys. The "Nerf" brand, considered an essential toy among elementary school students, stands out. The "Nerf Elite Deltatrooper" is sold at 34,900 KRW, a 30% discount from the regular price, and customers who purchase over 50,000 KRW of "Nerf" brand products will receive a 10,000 KRW Lotte gift certificate.

Additionally, board game brands and educational toys that families can enjoy together at home during the Chuseok holiday are sold at affordable prices. Customers who purchase over 30,000 KRW of "Play-Doh" brand products will receive a 5,000 KRW Lotte gift certificate and two packs of Play-Doh. Also, "Lego Troll Series" and Toys "R" Us private brand products such as kitchen and train playsets are sold at up to 40% discounted prices, and all items from the "Korea Boardgames" brand are sold with up to 20% discounts.

On Lotte ON, Nintendo Switch and related accessories will be sold in limited quantities daily for four days starting from the 17th. On the 17th, the "Nintendo Switch Console (HAD) Package (console + 1 game)" and on the 18th, the "Nintendo Switch Animal Crossing Edition Package (console + 1 game)" will be sold at 424,800 KRW each. During the event, popular games and accessories such as "Ring Fit Adventure" and "Pro Controller for Switch" will be sold in limited quantities. The quantity varies by item, and purchases can be made daily from 10 a.m.

Gmarket is offering special prices on "Jung Kwan Jang Chuseok Gift Sets" to Smile Club membership members until the 17th. Exclusive benefits such as discount coupons are also provided. This event is held through the premium membership-only section "Smile Club On Air." It was planned reflecting the surge in demand for health supplements that help boost immunity due to the impact of COVID-19. The products include stick-type red ginseng "Hongsamjeong Everytime Balance Fit Samsamba," "Jung Kwan Jang Everytime Balance," "Jung Kwan Jang Vitality," and "Jung Kwan Jang Hongsam Tone."

Exclusive discount benefits are also offered. The "Jung Kwan Jang Brand 12% Discount Coupon" is provided once per ID during the event period, with a maximum discount of 3,000 KRW. Additionally, the "Big Sale 20% Discount Coupon" provided to Smile Club members through Gmarket's "2020 Hangawi Big Sale" promotion can be applied cumulatively. The Big Sale discount coupon applies up to a maximum of 50,000 KRW.

Health & Beauty store LOHB's is also running the "National Cheer Up Sale" with discounts up to 70% on products until the 23rd. LOHB's offers about 2,600 products from excellent quality small and medium-sized brands such as Moonshot, Kirshiblending, Millimaju, Serendibeauty, and Bellamonster, as well as popular brands, at discounts up to 70%.

Representative sale items include "Lobectin Cream" at a 69% discount for 12,000 KRW, "H-201 Vitamin Shower Filter" at a 55% discount for 14,300 KRW, "Bioderma Sensibio H2O 500ml" at a 50% discount for 16,500 KRW, "Stila Metal Liquid Shadow" at a 41% discount for 20,700 KRW, and "Answer Nineteen Cica Panthenol Ampoule Toner" at a 40% discount for 19,900 KRW.

Also, during the "National Cheer Up LOHB's Sale," an event is held where customers who purchase over 50,000 KRW at all LOHB's stores and online mall will receive 10,000 L.POINTs as a dramatic benefit matching the event's name. In addition, the "Today's Special Price," which offers 2-3 different products daily at surprise special prices, is also held. On the first day of the event, the "Kiss Me SWP Mascara Remover Set" and "Lapothicell Hydrating Cream" can be purchased at over 50% discounted prices.