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Tmon Presents New Car Launch Show Based on Live Commerce

On the 17th, the launch show of the compact electric car 'EV-Z' on TVing

Tmon Presents New Car Launch Show Based on Live Commerce


[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the morning of the 17th that it will hold a new car launch event (launch show) introducing Semisysco's two-seater compact electric vehicle 'EV-Z' through the TVON broadcast.


The broadcast is a live commerce-based new car unveiling event. Semisysco and TMON jointly planned the launch show with a non-face-to-face interactive communication method to overcome the restrictions of not being able to meet customers directly due to social distancing. The feature of this launch show is that it introduces the vehicle to customers in real time, answers inquiries through chat, and allows immediate purchase reservations.


The launch show, starting at 10:30 AM on the 17th, will be hosted by Kim Hyung-jun, formerly of the group 'Tae Sa Ja,' and TMON show host Oh Min-hwa. The broadcast will last for two hours and will be filled with real-time content introducing the EV-Z’s special features such as test drives, road driving, and T-shaped parking games. Additionally, there will be sessions providing useful information for potential customers interested in electric vehicles, including basic knowledge about EVs and testimonials from actual users.


Various viewing benefits are also prepared for buyers and viewers. All customers who pay a deposit of 29,900 KRW during the broadcast and receive a happy call will be given a GS25 gift certificate worth 10,000 KRW. Customers who confirm their purchase by the 24th will receive an additional digital key worth 250,000 KRW and TMON cash worth 100,000 KRW. Viewers of the broadcast will also be offered a total of 1,000,000 KRW in points through pre-events and quiz shows.


TMON will start selling the 'EV-Z' from midnight on the same day. Customers wishing to purchase can pay the deposit on TMON, then receive a happy call sent to contract holders to decide the vehicle delivery schedule and balance payment method. The launch price is 27,500,000 KRW, and with national subsidies and additional local government subsidies applied, the vehicle can be purchased in the metropolitan area and six major metropolitan cities for between 13,000,000 KRW and 16,000,000 KRW.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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