Coca-Cola's New Normal Marketing... Fans Enthralled by Model Park Bo-gum's Charm in 4th Year

Fans Cheer for Park Bo-gum's 4th Year as Coca-Cola Model Vibe
Showcases Exciting Ways to Express Coca-Cola Charm in Live Demo

[Asia Economy Reporter Lee Seon-ae] Coca-Cola's new normal marketing is gaining attention. It reveals tips and preferences of model Park Bo-gum for still enjoying the new daily life that has come with the new normal in a thrilling and enjoyable way, receiving positive responses from consumers.

According to Coca-Cola on the 13th, Park Bo-gum's one-man two-role interview video recently released on the official YouTube channel and Journey homepage is attracting heated reactions from fans every day by showcasing unprecedented charm. In addition, Coca-Cola has released a second video full of playful charm, truly bombing fans' hearts.

Fans who watched the interview video where Park Bo-gum’s main and alternate characters worked hard commented, “Having two handsome Park Bo-gums is a real feast for the eyes,” “An interview video that truly shows Park Bo-gum’s charm,” and “Such a generous video exists!” filling the void left by Park Bo-gum’s military enlistment. Especially, praise continues for Park Bo-gum’s experience as a Coca-Cola model for four years, his affection for the brand, and his magnetic charm like a black hole. Some foreign fans have even joined in, fervently requesting English subtitles.

Following the pre-released interview by Coca-Cola, the additional video features Park Bo-gum’s playful and unexpected charm in the ‘Coke Summer Limited Edition Goods Unboxing’. In the first interview video, Park Bo-gum was surprised when receiving the Coke Summer Limited Edition goods gift. In the additional video, he personally takes out the gift box, showing another side of his charm described as ‘powerful yet clumsy’.

Especially while waiting for the sandwich to toast, he once again directly demonstrates the ‘How to drink Coca-Cola thrillingly’ method previously shown in the pinpoint lecture in the earlier interview video, catching viewers’ attention. With a perfectly 90-degree bent arm, a sharp jawline, and a professional demonstration that displays the product logo front and center, he truly shows the thrill of Coca-Cola, drawing enthusiastic reactions such as “As expected from a 4-year Coca-Cola model!”, “My gums are so dry I’m in a drought,” and “Bo-gum’s face is thrilling!”

Additionally, Park Bo-gum’s recipe-made sandwich is accompanied by cute self-praise, presenting a thrilling eating show with Coca-Cola that even stimulated the appetite of the on-site staff.

A Coca-Cola official said, “It became a hot topic by capturing the hidden sides of model Park Bo-gum living daily life in the new normal era,” and added, “If you leave a comment with your favorite moment from the video by the 18th, one person will be selected by lottery to receive the film camera personally signed by Park Bo-gum featured in the video.”