[Asia Economy Reporter Yoonju Hwang] The Korea International Trade Association (KITA) launched the 'Trade Big Data Service' on the 14th.
This service analyzes the past history of customers who have used the association's support projects and various services, and based on this, automatically recommends the most suitable content and services from over 450,000 trade-related contents such as reports, seminars, and support projects provided by the association.
The service is available on the trade information portal KITA.net, the association's B2B online trading platform TradeKorea.com, and the Trade Academy website tradecampus.kita.net.
On KITA.net, services such as 'Customized News,' which recommends related news and reports based on the user's interested industries and countries; 'Recommended Projects,' which suggests exhibitions, consultation meetings, and briefings based on support project and service history; and 'Support Services,' which recommends various association services such as financial support and translation/interpretation services that the user may need, are provided.
On TradeKorea, products that other users who showed interest in the products searched by the user have also searched for are automatically recommended, and on Trade Academy, courses taken by users with similar learning patterns to the user are recommended.
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