BTS 'Advertisement Behind Movie Part 2' Released at Nationwide Directly Managed Showrooms
[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced on the 11th that it is airing a new advertising episode titled "How to Convey Your Heart" featuring its exclusive model BTS through TV commercials and its YouTube channel.
This is the 8th advertisement featuring Bodyfriend and BTS, focusing on Chuseok gift-giving. Following the ad release, behind-the-scenes footage of the commercial shoot has been publicly screened since the 5th at Bodyfriend's nationwide directly-operated showrooms.
The massage chair appearing in the advertisement is Bodyfriend's steady seller and flagship model, the 'Pharaoh II.' It features the 'XD Massage Module,' which allows multi-dimensional massages tailored to body types by adjusting the protrusion level of the back massage balls by area. It includes 25 automatic massage programs such as lymphatic massage, recovery, stretching, sleep, golf, digestion promotion, and hangover relief.
A Bodyfriend representative stated, "Interest in health management has increased due to COVID-19, and with expectations of fewer long-distance Chuseok travelers, inquiries about massage chair gifts are already rising. We anticipate growing demand for massage chairs as filial piety gifts and special holiday presents."
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