Mirae Asset Daewoo Launches 1st Generation of 'Digital Junior Board'

Selected 22 Millennial Employees to Lead Digital Transformation
Expectations for Junior Board Activities with New Roles and Operating Methods

[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 8th that it has selected the first Digital Junior Board and will conduct activities for the next six months.

The Junior Board is a corporate innovation program operated by young employees to express bottom-up opinions and discover ideas. In the same spirit, Mirae Asset Daewoo recruited a Junior Board targeting millennial generation employees last August. Many headquarters employees and branch employees from all over the country voluntarily participated in the contest held for employees below the senior manager level, and 22 people were finally selected after overcoming high competition.

The Digital Junior Board launched by Mirae Asset Daewoo this time has two differences from existing Junior Board programs of other companies. First is the role of the Junior Board. As the name suggests, the "Digital Junior Board" is a program created to discover ideas for Digital Transformation (hereinafter DT) and to spread digital culture.

Last July, Mirae Asset Daewoo declared the DT vision of "Digital Thinking for Customers, Innovating Investment" and is promoting company-wide digital transformation by establishing a Digital Innovation Committee and a dedicated DT organization. The Digital Junior Board will also serve as a study group that selects and researches DT topics and as a promoter of a bottom-up culture as part of the DT promotion program.

The second difference is the operation method. In the process of supporting the Digital Junior Board, employees were allowed to autonomously decide the research topics and group members to create innovation starting from the problems they perceive. Also, all meetings and activity reports will be conducted non-face-to-face via web meetings. Employees scattered across the country can freely share opinions without spatial constraints through non-face-to-face communication.

The first Digital Junior Board selected this time will conduct research mainly on themes related to improving customer experience and efficiently innovating existing work methods. The activities include researching ways to make branch office work non-face-to-face or to expand the already introduced RPA (Robot Process Automation: computer-based work automation) to various tasks. In addition, research will be conducted on an information archive that gathers scattered investment information in one place, personalized screens that provide different information and recommendation services for each customer, and an investment platform familiar to first-time investors. The Digital Junior Board will be divided into five groups according to the final selected research topics and will present the research results in March next year after six months of activities. Incentives such as prize money will be provided to outstanding presentation groups.

Kwon Beomgyu, head of the DT Promotion Team at Mirae Asset Daewoo, said, “As the millennial generation rises as the center of society and economy, we expect young employees of the same generation to discover the most customer-friendly and empathetic ideas,” adding, “We will continue to operate the Digital Junior Board program every six months to discover and nurture digital talents.”