Food and Beverage Industry Sees "SNS Events as the Only Way to Survive" Amid Social Distancing

Strengthening SNS Events to Enhance Customer Communication Amid COVID-19 Resurgence

[Asia Economy Reporter Choi Saeng-hye] Amid the re-spread of the novel coronavirus infection (COVID-19) and the implementation of social distancing level 2.5, the food and beverage industry has strengthened social network service (SNS) events. In a situation where offline events are impossible, companies are providing opportunities to experience their products and making efforts to maintain continuous communication with consumers. In particular, participation is simple by sharing videos posted on official corporate SNS channels or leaving comments, so not only young people who actively use SNS but also a wide range of consumers are actively participating.

On the 5th, dairy specialist company Purmil announced that it is conducting the 'ProBio Advertisement Sharing Event' until the 9th to commemorate the launch of a new advertisement for 'ProBio,' a functional fermented milk for gut health containing patented lactic acid bacteria. Participants can complete their participation by liking Purmil’s Facebook page, watching the ProBio advertisement video, sharing it on their personal SNS, tagging friends to introduce ProBio, and leaving a 'sharing completed' comment. Adding hashtags '#Purmil #ProBio #ProSurvivor #HaJiWon' increases the chances of winning. Among the participants, prizes such as one box of ProBio and supermarket gift certificates will be given through a draw.

A Purmil representative said, “The participation method is simple, and since it offers a chance to directly experience the product, customer response has been good with already hundreds of participants.”

Daesang Cheongjeongwon is conducting a 'Twice Boiled Rich Soy Sauce' cheering event through the Cheongjeongwon website until the 15th. This event was planned to commemorate the renewal launch of Cheongjeongwon's 'Sunshine Twice Boiled Rich Soy Sauce.' Anyone with a story related to a 'second challenge' such as childbirth, business, or entrance exams can apply. During the event period, participants can write and submit their stories by clicking the 'Submit Story' button on the event page of the official Cheongjeongwon website. Among the selected 222 winners, a 'Rich Support Kit' consisting of ▲Cheongjeongwon 'Sunshine Twice Boiled Rich Soy Sauce Gold' ▲Daesang Wellife 'Vitamin B Compound C,' and more will be provided.

Orion is holding an '8-Week Grand Prize Festival' event until the 15th of next month, where participants who answer quizzes correctly over a total of 8 weeks can win prizes such as ‘Orion Jeju Lava Water,’ snack gift sets, round-trip airfare to Jeju Island, and car rental vouchers.

To participate, customers purchase the premium mineral water ‘Orion Jeju Lava Water’ at offline stores such as local marts, then access the QR code on the neck tag of the bottle or the sticker on the pack to solve quizzes related to the minerals, source, and other features of Orion Jeju Lava Water. Each week, three first-place winners will receive five boxes of Orion snack gift sets and ten packs of Orion Jeju Lava Water, and twenty second-place winners will receive a mineral tester to measure the minerals in Orion Jeju Lava Water and five packs of the water. Among participants who answer at least five questions correctly over the 8 weeks, a draw will award two round-trip tickets to Jeju and a 48-hour car rental voucher. Detailed information can be found on Orion’s official SNS channels such as Instagram and Facebook.

Orion is also conducting the Jeju Lava Water Orion Constellation Challenge event. Participants take photos of the product glowing brightly by shining a flashlight on the Jeju Lava Water bottle in a dark place with the lights off, then upload the photo to their personal Instagram account with the required hashtags. Over 4 weeks, a total of 53 winners will receive various prizes including mineral testers, snack gift sets, and Orion Jeju Lava Water.

Nongshim Kellogg has launched an official integrated Instagram channel and is holding a commemorative event until the 11th. Participants follow the Nongshim Kellogg official Instagram channel and leave congratulatory comments for the opening. Those who tag many friends will be entered into a draw to win goods such as Kellogg character plates and mugs. Additionally, a comprehensive gift set containing 10 popular Kellogg products has been prepared. Nongshim Kellogg plans to provide various content such as new product launch news and cereal recipes through this channel in the future.