[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) will officially launch the unisex young casual brand 'Lucky Marche' on the 28th.
Lucky Marche features unique designs and details that carry the heritage of Lucky Chouette, and plans to actively target the 25-35-year-old MZ generation as an online-focused brand.
To this end, they appointed Ravi, the head of the hip-hop label Groovl1n and a blue chip rising in various fields in 2020, as the model to emphasize youthful sensibility.
The items are composed of clothing and accessories that can be worn by both men and women, mixing masculine silhouettes and materials based on original colors and graphic details.
In this first season, a total of 51 styles will be introduced, including oversized mac coats, anorak jumpers, t-shirts, pants, jeans, bucket hats, sneakers, and bags. In particular, oversized fit outerwear, jackets and jogger pants that can be coordinated as sets, and volume silhouette t-shirts are the main items, with colorful lettering and tape details used as accents.
Additionally, the season colors were given separate names, featuring signature colors such as Love Candy in pink tones, Deep Berry in wine tones, and Green Wonder in green tones.
Lucky Marche plans to strengthen branding by diversifying online distribution channels, entering not only the official online site Kolon Mall but also the online fashion mall Musinsa.
A Lucky Marche representative stated, “It is time to show new vitality once again, building on the competitiveness of Lucky Chouette, which has received steady love from consumers every year with hit items since its launch in 2012,” adding, “We will continuously strive to present differentiated content and original designs not seen in other brands to target the MZ generation.”
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