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Hamyang Rural Tourism Industry... Invited Lecture by Dr. Park Young-il, PhD in Tourism Studies

Providing a Clear Direction for the Rural Tourism Industry to Residents of Stay-Type Farming and Returning Villages

Hamyang Rural Tourism Industry... Invited Lecture by Dr. Park Young-il, PhD in Tourism Studies Invited Professor Park Young-il, Department of Tourism Management, Catholic Kwandong University


[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Dr. Park Young-il, originally from Hamyang, Gyeongnam, announced on the 24th that he conducted a lecture on the rural tourism industry for residents who moved into stay-type villages for returning to farming and rural life at the Hamyang-gun Agricultural Technology Center.


This lecture was based on various international experiences from visiting countries around the world, providing the residents with the purpose of returning to farming and rural life and the direction of the rural tourism industry.


On this day, Dr. Park Young-il introduced Japan's representative rural tourism industry, which he personally visited and analyzed.


Farm Tomita (ファ?ム富田), the core of Japan's rural tourism farms visited by about one million visitors annually, is a representative rural tourism farm located in Hokkaido (北海道), Japan.


60-80% of visitors come in June and July to see the lavender flower fields, and the farm is equipped with a system that allows visitors to enjoy flowers throughout the year, not just lavender.


Farm Tomita produces various natural products made from lavender oil, such as soap and perfume, through the lavender oil extraction process, generating annual sales of 8 billion KRW, making it a representative farm.


Through this case, a development direction for domestic agricultural policy and a blueprint for a sustainable rural tourism industry were presented.


Dr. Park Young-il, PhD in Tourism, said, "In Japan, among policies to revitalize the rural tourism industry, the sixth industrialization is the core case of the creative economy and a guarantee for the future of rural areas," adding, "I hope that the activation of the sixth industry will lead the paradigm shift in agriculture and become a hope for the depressed rural areas."


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