CJ O Shopping, Samsung Electronics Package Rental 1st Anniversary Special Broadcast

Samsung Electronics Digital Plaza Gangnam Main Store
Operated with Dual Live Broadcast

[Asia Economy Reporter Cha Min-young] CJ ENM O Shopping Division announced on the 21st that it will hold a special live broadcast on the 23rd to celebrate the 1st anniversary of the sales of its ‘Package Rental’ product, the first of its kind in the industry.

This special broadcast will be operated as a dual live broadcast connecting the CJ O Shopping studio in Bangbae-dong, Seoul, and the Samsung Electronics Digital Plaza Gangnam Main Store. Customers who leave consultation requests will be given a total of 60 million KRW worth of consultation prizes, and all customers who sign rental contracts will receive gifts such as wireless vacuum cleaners, air purifiers, and jet cleaners. Additionally, among customers who make consultation reservations during the broadcast, 14 people will be awarded pure gold rings as real-time prizes.

The broadcast will be divided into two parts: Part 1 from 2:55 PM to 5:15 PM on the 23rd, and Part 2 from 10:40 PM to 12:35 AM, lasting about 2 hours. Especially starting from this broadcast, in collaboration with Kyowon Wells, a new service will be offered where customers using the package rental can choose one product to receive free sterilization cleaning and disassembly cleaning once each. Along with this, CJmall will hold an event from August 20 to 23 where customers who pre-order the package rental and leave comments about Samsung Electronics home appliances they want to purchase or are already using will have a chance to win a ‘Samsung 5-Door Refrigerator’ as a prize.

Package Rental is a product first introduced last August by CJ ENM O Shopping Division in partnership with Samsung Electronics, the first in the industry. It is composed of a selection of 11 products including washing machines, dryers, TVs, refrigerators, kimchi refrigerators, air conditioners, and air dressers, allowing customers to choose the products they want to use. The product lineup offers not only functional synergy like washing machine-dryer combinations but also design synergy such as refrigerator-kimchi refrigerator sets. Over the past year, the number of customers who applied for broadcast consultations has reached 125,000.

Choi Hee-woo, Manager of CJ ENM O Shopping Division, said, “Rental products need diversification in line with lifestyle changes,” and added, “Along with developing new rental products, we will continue to develop unique services that can deliver new value to customers, such as package rental.”