Seoul Nonghyup Launches 'O2O Marketing' for Easy Access to Agricultural and Livestock Products

Namjin Kim, Head of the Seoul Regional Headquarters of NongHyup (first from the left), is demonstrating QR code access to Hyunggu Ahn, Chairman of the Korea Yangto Yangnok NongHyup (center), and Daeyeop Lee, Head of the Seoul Regional Headquarters of NongHyup. / Provided by Seoul NongHyup

[Asia Economy Reporter Lee Gwan-ju] The Seoul Regional Headquarters of NongHyup (Head Lee Dae-yeop) held an O2O (online to offline) marketing event for promoting healthy food and supporting sales channels of 'Seoul NongHyup-produced livestock products' at the NH NongHyup Bank Seoul Branch on the 13th.

This O2O service allows customers to conveniently use financial and distribution services in one place by connecting to the NongHyup shopping mall through the QR code on banners placed in financial branches, where they can view and purchase products.

The main products available include 'Safe Nokyong Products' from Korea Yangto Yangnok NongHyup, 'Herb Handon' from Seoul Gyeonggi Pig Farming NongHyup, 'Safe Honey' from Korea Beekeeping NongHyup, 'Pororo Eggs' from Korea Poultry NongHyup, and dairy products from Seoul Milk NongHyup.

The O2O service is available at 50 NongHyup Bank branches and 41 agricultural and livestock cooperative stores within Seoul. Lee Dae-yeop, head of Seoul NongHyup, said, "We promise to provide safe food to urban residents and hope that the public will actively use our agricultural and livestock products."