[Full Text] Bokyem: "The tone in the 'I'm wronged' video was careless... Sorry for causing disappointment"

YouTuber Bogyeom, who has 4 million subscribers, apologized on the 12th through his YouTube channel regarding the controversy over his attitude in the covert advertising apology video. Photo by YouTube channel 'Bogyeom BK' video capture

[Asia Economy Intern Reporter Min Jun-young] YouTuber Bogyeom, who has 4 million subscribers, issued another apology after controversy arose over his attitude regarding the apology video he posted on the 9th admitting to undisclosed advertising.

On the 12th, Bogyeom uploaded a video titled "This is Bogyeom" on his YouTube channel 'Bogyeom BK.'

In the released video, Bogyeom apologized, saying, "I sincerely apologize for causing greater disappointment to viewers due to my inappropriate attitude regarding the recent advertising issue."

He said, "Even though I knew better than anyone that communication with viewers is the most important, I uploaded the previous video with an improper attitude and a tone that sounded unjustified."

He added, "I thought the way to repay the love of viewers was to upload entertaining videos. I was negligent in disclosing advertisements because I was worried that including ads would reduce immersion. In this regard, I caused a lot of disappointment to viewers."

He also said, "Due to my late confession, certain brand store owners were criticized. I humbly accept the opinions of those who are disappointed in me and those who criticize me, and once again, I bow my head and apologize."

Earlier, on the 9th, Bogyeom apologized for the controversy over 'undisclosed advertising,' where he received sponsorship or advertising fees from certain companies but did not disclose the advertising in his YouTube videos.

In the apology video at that time, Bogyeom admitted to the undisclosed advertising suspicion, saying, "There are advertising videos that I did not mark as advertisements."

However, Bogyeom showed a defensive stance with an agitated voice, which drew criticism from some subscribers.

Meanwhile, the Fair Trade Commission will implement the 'Revised Guidelines on Display and Advertising for Recommendations and Endorsements' starting next month on the 1st.

According to the revision, influencers must clearly state "received economic compensation" in a location easily visible to consumers when posting content, using appropriate font size and color.

The phrase cannot be hidden behind a 'See More' button or displayed only in comments, nor can ambiguous terms such as 'Experience Group' or 'Thanks to' be used.

Additionally, the phrase indicating economic compensation must be included in the post title or at the beginning and end of the video, and it must be repeatedly displayed so that viewers who watch only part of the content can also be aware.

Below is the full text of Bogyeom’s apology video

Hello, this is Bogyeom. I sincerely apologize for causing greater disappointment to viewers due to my inappropriate attitude regarding the recent advertising issue. I bow my head and apologize for this.

I have received a lot of love as a YouTuber. Even though I knew better than anyone that communication with viewers is the most important, I uploaded the previous video with an improper attitude and a tone that sounded unjustified. This was very careless of me. I am sorry.

I thought the way to repay the love of viewers was to upload entertaining videos. However, since advertisements were included and I was worried that immersion would drop, I was negligent in disclosing the advertisements. In this regard, I caused a lot of disappointment to viewers. I sincerely apologize.

After the advertising issue surfaced on YouTube, I uploaded the raincoat video. However, I did not correct my mistake and only uploaded the raincoat video. I am sorry. Also, due to my late confession, certain brand store owners were criticized. I am sorry. I humbly accept the opinions of those who are disappointed in me and those who criticize me, and once again, I bow my head and apologize.