[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 12th that it has launched the hair care line ‘Master Blend,’ which combines its know-how and technology, to celebrate the 20th anniversary of the Elastine brand.
The line is introduced with a total of five products: peptide high-nutrition shampoo and conditioner for dry and damaged hair, micellar cleansing shampoo that thoroughly cleanses oily and stuffy scalp, and peptide high-nutrition treatment and serum for severely damaged hair.
Master Blend applies patented technology that bonds hair and nutrients to supply abundant nutrition to the hair and help repair damage. It also contains amino acids and peptides, which are fine protein components that make up hair, as well as diamond ingredients, providing vibrant and radiant hair.
The four oils contained in the Master Blend peptide high-nutrition line?argan, macadamia, moringa, and jojoba?moisturize and make dry and brittle hair elastic and healthy.
Master Blend Micellar Cleansing Scalp Care Shampoo uses patented technology to cleanly remove scalp oil and impurities, refreshing and purifying the scalp. The micellar technology helps deep cleanse oily and itchy scalp and cares for it with five herbs including tea tree, peppermint, cica, and biotin.
Patented fragrance technology helps care for scalp odors and body odors that may occur over time. The peptide shampoo, treatment, and serum feature a white floral scent that evokes an elegant and delicate feeling, the micellar shampoo has a basil mandarin scent with a fresh and lively citrus herb aroma, and the conditioner expresses a sweet floral scent blending peach and jasmine for a pure and lovely fragrance.
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