Lob's and Lotte ON Hold First Live Broadcast on 'On Live'... Up to 45% Discount

[Asia Economy Reporter Seungjin Lee] Lotte's health and beauty store (H&B) LOHB's has expanded its touchpoints with 'MZ generation' customers.

On the 12th at 11 a.m., LOHB's will showcase live commerce selling popular color makeup brands 'Stila' and 'Rimmel' products in real time through Lotte ON's 'ON Live'.

In the first live broadcast, LOHB's will sell six popular products, including bestsellers such as 'Stila Double Dip Suede & Metal Shadow' and 'Rimmel Wonder Swipe 2in1 Liner to Shadow', at up to 45% off the regular price.

To celebrate the first broadcast, various benefits and events have been prepared. During the live broadcast, customers who purchase 'Stila' products will receive one 'Stila Rose Gold Retro' and one mini glitter, and those who purchase 'Rimmel' products will receive a 'Rimmel Brow This Way Fiber Eyebrow Pencil'. Additionally, a miniature kit containing LOHB's top 7 skincare products and a 3,000 won shopping cart discount coupon for purchases over 35,000 won will also be given.

Furthermore, through the 'Purchase Certification Event' and 'Top Buyer Event' held during the broadcast, genuine Stila products such as 'Stila Kitten Karma' will be given away. Also, by capturing the live broadcast screen and verifying it on Instagram, 20 people will be randomly awarded one of Stila's 'Seoul Blusher' or 'Complete Harmony Lip & Cheek Stick'. Various other events have also been prepared.

Meanwhile, 'ON Live' can be accessed through the 'OneulON' tab on the Lotte ON mobile app and can also be viewed via Lotte ON's official Instagram account. More detailed event information can be found through the Lotte ON application, official online mall, and social network services (SNS).