[Asia Economy Reporter Koo Chae-eun] KT announced on the 4th that it will provide a birthday coupon service offering benefits suitable for use on customers' birthdays to its membership customers. Various benefits have also been added to coincide with the full-fledged summer vacation season in August.
KT Membership's "Birthday Coupon" is a service that provides a total of eight birthday discount coupons for dining, theme parks, shopping, media, and more to customers celebrating their birthdays. Any KT membership customer, regardless of grade, can receive birthday coupon benefits from eight affiliated brands. Since these benefits are prepared for customers on their birthdays, there is no deduction of membership points, and they can be used in conjunction with other membership benefits.
The birthday coupons offered in August include ▲4,000 KRW discount on Baskin-Robbins cake ▲free Dunkin' Glazed donut (with coffee purchase) ▲50% discount at Everland ▲5,000 KRW Seezn TV coupon ▲Mad for Garlic free wine corkage for one bottle or free Garlic Pane ▲up to 10,000 KRW discount at GS Fresh Mall ▲up to 4,000 KRW discount at LOBs, among others.
KT membership customers can access the membership app from two days before their birthday to check a birthday celebration banner that includes their name. Clicking the banner will guide them to coupons from the eight brands, which can be downloaded and used at the affiliated brands.
KT has also prepared various benefits to welcome the full-fledged August summer vacation season. Through the "Make a Photobook and Go on a Hotel Vacation!" event (applications accepted until August 28), customers who create a photobook and submit a simple SNS certification can receive hotel stays, AirPods, Starbucks coupons, and more. KT's photobook service is a subscription service that delivers one photobook per month for 4,500 KRW (with a 10% membership discount), and the first month offers a free trial.
As part of the 5Good Week summer season event, discounts on theme parks, kids' facilities, and aquariums are offered throughout August. Lotte World offers a 50% discount for the customer and one companion, along with a headband gift, and free admission to the ice rink. Lotte World Aquarium offers a 40% discount for the customer and one companion, Seoul Land offers up to 62% discount for two people, and KidZania offers a 40% discount for a family ticket for two. One Mount Water Park offers up to 69% discount for the customer and three companions, and High1 Resort offers up to 67% discount on rooms.
KT plans to continuously provide personalized benefits tailored to customers' diverse needs. The first attempt, the birthday coupon, will be further segmented by age and gender usage data by the end of this year. For brands with frequent small payments such as convenience stores or bakeries, a service allowing simultaneous payment and discount with a single barcode will be introduced by the end of this year.
Lee Sung-hwan, Head of KT 5G/GiGA Business Division, said, "We prepared the birthday coupon service to provide a special experience and membership benefits to customers celebrating their birthdays," and added, "We plan to strengthen personalized benefits based on membership big data and AI technology so that customers can receive practical benefits."
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