[Exclusive] Paris Baguette Launches Bakery Industry's First 'Wine Smart Order' Service

Wine Orders Through Over 3,000 Paris Baguette Stores Nationwide
Significantly Improved Accessibility... Bakeries Perfectly Paired for Mariage Gathered in One Place

[Asia Economy Reporter Choi Saeng-hye] Paris Baguette, operated by Paris Croissant, an affiliate of SPC Group, is launching the franchise bakery industry's first wine smart order service called ‘Wine Shop in Front of My House.’

According to Paris Baguette on the 4th, by prepaying for the desired wine through SPC Group’s integrated application ‘Happy App,’ customers can conveniently pick up a variety of over 20 wines, including Domaine Lafage C?te Sud, Domaine Lafage C?te Floral, and Bandol de Nuit Merlot, carefully selected by sommeliers affiliated with SPC Group, at their preferred store. The wines selected by wine experts and sommeliers at Paris Baguette feature authentic French wines, sweet sparkling wines that pair well with bakery products, and mini wines perfect for outings, offering a diverse lineup.

On the Happy App, users can also check the unique features, tasting notes, and winery information for each wine.

The biggest advantage is that by using the wine smart order service, customers can pick up their orders at over 3,000 Paris Baguette stores nationwide, greatly improving accessibility compared to regular wine shops. In particular, wines sensitive to temperature changes are delivered in refrigerated vehicles, ensuring they arrive in optimal condition at Paris Baguette stores across the country.

If the selected wine is available at the store, same-day pickup is possible, and even if the store is out of stock, customers can receive their order within three days. Additionally, Paris Baguette stores offer various bakery products that pair well with wine and create a good mariaj (pairing of alcohol and food), making them perfect as side dishes to enjoy together.

A Paris Baguette representative said, “We introduced this service to make it more convenient to enjoy high-quality wines,” adding, “In the future, we will expand the product lineup to include more varieties such as natural and biodynamic wines to provide consumers with new wine experiences.”