‘Taste of Nature at Cafes’... Surge in Bottled Drinks Featuring ‘Healthy Juices’ Instead of ‘Coffee’

Increasing Demand for Healthy Flavors... Popularity of Bottled Beverages
Ediya Coffee Introduces Fruit and Vegetable Juices... 8 RTD Lineup Items

[Asia Economy Reporter Lee Seon-ae] As more consumers visit stores to enjoy "cancance" (cafe + vacation), RTD (Ready To Drink) bottled beverages are gaining particular popularity. This is because many people either find coffee not to their taste or want to enjoy healthier flavors. In response, the coffee industry is actively strengthening its RTD lineup.

According to industry sources on the 5th, Ediya Coffee recently expanded its RTD beverage lineup to eight items by launching two types of "freshly squeezed fruit and vegetable juices" made from 100% concentrated juice. The two types of "freshly squeezed fruit and vegetable juices" are RTD versions of "Beet & Orange Juice" and "Apple & Carrot Juice," which were highly popular at the premium store "Ediya Coffee Lab" and are now available nationwide. They are made by squeezing 100% of the raw ingredients without adding water and contain no artificial additives, allowing consumers to enjoy the natural taste.

Ediya Coffee offers various RTD products made with healthy ingredients so that consumers can enjoy both health and taste. Earlier in May, the two types of "Ediya Kombucha" launched contained abundant nutrients such as organic acids, minerals, polyphenols, and vitamins, along with a unique refreshing sensation, selling 50,000 bottles within two months of release. Additionally, the lineup includes three refined "Blending Teas" and the refreshing "Ediya Apple Juice," which have received high praise by catering to diverse consumer preferences.

An Ediya Coffee representative said, "As more customers want to enjoy healthy drinks at cafes during the summer, the popularity of RTD bottled beverages is increasing," adding, "In particular, the two types of 'freshly squeezed fruit and vegetable juices' have received a good response as they allow consumers to enjoy the recently trending beets and carrots in abundance."

Starbucks Coffee Korea sells a total of 14 types of bottled beverages that capture the flavors of healthy ingredients such as blueberries and chia seeds. Made with fresh fruits and grains, they contain various nutrients including vitamins C and D, and their 190ml size makes them easy to enjoy as a healthy meal alongside sandwiches and bakery items. Names like "Energy Lime," which contains refreshing lime and lemon, "Hanbang-e Jjuk Gamdang," highlighting the harmony of tangerine and carrot, and "Help Me Heukheuk," which lets you enjoy various black grains simultaneously, have sparked online interest not only for their healthy taste but also for their fun and intriguing names.

Coffee Bean also offers a diverse range of 11 bottled beverages using natural ingredients. Especially, the four types of Balance Juices blend various fruits and vegetables harmoniously to create a healthy yet refreshing taste, receiving positive feedback from consumers. "Super Balance" allows you to taste a variety of fruits including pear, grape, pineapple, pomegranate, and blueberry all at once, while "Green Balance" combines wheatgrass and green grapes for a healthy enjoyment.

An industry insider said, "Recently, more consumers are seeking beet and carrot bottled beverages at cafes," adding, "Bottled beverages filled with various fruits and vegetables are especially well-received in summer because they can be enjoyed even more refreshingly when served with ice cups provided by cafes."