Jangheung-gun, Green Light for Expanding Entry into the World's Largest Shopping Mall 'Amazon'

Meeting with US Local Buyers to Discuss Export Expansion

Currently, Jangheung Food's Cheonggukjang and Doenjang Sold on Amazon

Jangheung County held discussions with representatives from Amazon, the world's largest online shopping mall, to expand exports. (Photo by Jangheung County)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jangheung-gun, Jeollanam-do (Governor Jeong Jong-sun) announced on the 30th that it held discussions on expanding exports with representatives from Amazon, the world's largest online shopping mall, on the 29th.

The meeting was attended by Jeong Jong-sun, Governor of Jangheung-gun, Amazon representatives, export officials from Jeollanam-do Provincial Office, and local companies.

The export expansion discussions were promoted by inviting local buyers from the United States to Jangheung-gun to enhance the export of local agricultural specialties and strengthen company capabilities, in connection with the establishment of a Jeollanam-do brand pavilion within the Amazon shopping mall and marketing support projects.

Currently, Amazon sells products such as Cheonggukjang and Doenjang from Jangheung Food (CEO Cheon Jeong-ja), which first entered the market from Jangheung-gun last year, and sales have been steadily increasing.

Jangheung-gun expects that this export expansion discussion will provide opportunities for local agricultural specialties to be distributed to consumers worldwide, including the United States.

Jeong Jong-sun, Governor of Jangheung-gun, said, “Due to COVID-19, non-face-to-face transactions and online shopping have become the trend,” and added, “We will actively support more local companies to enter global shopping malls such as Amazon.”