Lotte Confectionery Launches Naturr Subscription Service 'Monthly Naturr'

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery launched a premium ice cream subscription service, ‘Monthly Natuur,’ on the 15th.

Following the popularity of the snack subscription service ‘Monthly Snack,’ which sold out within three hours last month, the company expanded its offerings to introduce the premium ice cream subscription service.

‘Monthly Natuur’ is a service that allows customers to receive a variety of Natuur products once a month. Each month features a different theme, with the Natuur brand manager carefully selecting products to match the theme, changing the product lineup accordingly. To maintain users’ curiosity, the contents of the package remain undisclosed until the products are delivered.

Applications for ‘Monthly Natuur’ can be made through the official Instagram accounts of Lotte Confectionery and Natuur until the 22nd of this month. The service fee is 26,400 KRW per month, paid in advance for three months. The subscription is limited to the first 500 applicants, and products are shipped at the end of each month. To commemorate the launch of ‘Monthly Natuur,’ the 500 subscribers will receive a premium insulated bag as a gift.

Lotte Confectionery plans to continuously promote and expand snack subscription services such as ‘Monthly Natuur’ and ‘Monthly Snack.’ The second recruitment for ‘Monthly Snack’ is scheduled to take place in August.