[Asia Economy Reporter Moon Hyewon] Artificial intelligence (AI), hailed as the flower of the 4th Industrial Revolution, is permeating everyday life areas such as fashion, sports, and security. Recently, with the emergence of specialized platforms for data construction and management, it is analyzed that the popularization of AI is accelerating even further.
The startup company ‘Seerslab,’ which developed ‘AR Gear’ enabling virtual fitting services, is presenting a solution that realizes augmented reality shopping by capturing actual body photo data. When taking photos of body parts such as hands, feet, or face, virtual fashion items like rings, shoes, and glasses can be overlaid, allowing for realistic online shopping experiences without physically trying them on. Several fashion brands are already offering virtual fitting services using AR Gear.
According to Seerslab, to implement a service where shopping items are virtually worn on the body, AI must first learn by data-encoding various forms of body parts. For example, before shopping for shoes using augmented reality, AI learns to recognize and optimize all possible foot shapes in the user's photo, such as feet wearing high heels, sneakers, or bare feet. After collecting photos of body parts in various situations as data and labeling them to specify what each image represents, this information is fed back into AR Gear’s AI to enable virtual fitting tailored to each body part.
Using virtual fitting services based on AI technology can resolve inconveniences during online purchases through virtual try-ons. It can also be linked to shopping sites to facilitate purchases and is applicable not only for domestic shopping but also for overseas direct purchases. This significantly reduces the likelihood of product exchanges and refunds due to purchase failures.
The advancement of the sports industry is also an unstoppable trend. ‘Bepro11,’ a sports AI platform, provides a service that films soccer stadiums using three fixed cameras and converts the footage into data for analysis. Previously, key moments were manually selected and studied by watching games directly, but now AI can objectively analyze data and deliver results much faster.
The entire game content and player movements such as shots, goals conceded, passes, and tackles are recorded without omission by cameras, and information on where each player showed the most activity can be checked through heatmaps. When coaches give tactical instructions to players, they can freely draw graphics like arrows and hatching over the video using an editor program to explain strategies clearly.
Bepro11 provides services to about 400 teams across 13 countries, including major global soccer leagues and the K League. Teams can easily issue tactical instructions and share results via PC programs, tablets, or smartphone apps based on the derived analysis results.
Stefan Tru, AI developer at Bepro11, said, “To improve the accuracy of analysis reports, it is necessary to continuously add high-quality data for learning, and Suite has been very helpful in improving overall work efficiency and service quality.”
AI data platform startup ‘Superb AI’ has introduced ‘Suite,’ an all-in-one platform supporting the entire process required for AI development, including preprocessing tasks like labeling, data construction, management, and analysis, becoming a hot topic among companies demanding AI.
Kim Hyunsoo, CEO of Superb AI, said, “Companies releasing product-level AI applicable in real life are emerging rapidly both domestically and internationally,” adding, “As data construction tailored to specific needs becomes easier, the pace of AI ecosystem development will accelerate, and the AI industry is expected to follow a trend of rapid growth and popularization.”
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