Unveiling of the Korean New Deal, President Moon to Announce Directly on the 13th

Korean New Deal Signature Project Announcement Scheduled... President Moon: "Grand Plan Well Created in a Short Time"

[Asia Economy Reporter Ryu Jeong-min] "We have detailed the comprehensive plan, including the signature projects of the Korean New Deal."

Kang Min-seok, the Blue House spokesperson, conveyed this regarding the substance of the 'Korean New Deal,' which had been shrouded in mystery. On the 8th, Deputy Prime Minister and Minister of Strategy and Finance Hong Nam-ki gave a private briefing to President Moon Jae-in, during which he explained the signature projects.

It is also noteworthy that President Moon expressed satisfaction, saying, "It was well created as a grand plan in a short time." In particular, President Moon emphasized the significance of the Korean New Deal comprehensive plan being developed through collaboration among the ruling party, government, and the Blue House.

[Image source=Yonhap News]

The Korean New Deal is a development strategy for the Republic of Korea to overcome the difficulties caused by the novel coronavirus disease (COVID-19) crisis. Since announcing the concept of a large-scale national project at the 5th Emergency Economic Meeting on April 22, President Moon has been personally overseeing the Korean New Deal.

Spokesperson Kang explained, "(President Moon) decided to promote the Green New Deal alongside the Digital New Deal as another pillar," adding, "He personally drew the big picture supporting the two major New Deals through strengthening employment and social safety nets."

The Korean New Deal will be publicly unveiled to the general public on the 13th. President Moon plans to directly announce the comprehensive Korean New Deal plan at the Blue House. It is an unusual scene for the president to personally present a policy issue, which shows the level of President Moon’s interest in the Korean New Deal project.

From the Blue House’s perspective, this 'policy marketing' is important because it is a core project that will run through the remainder of President Moon’s term. The key is whether they can successfully discover 'keywords' that the public can easily understand about why the Korean New Deal is necessary and how important it is. This is why attention is focused on the signature projects to be announced on the 13th.

If President Moon’s policy marketing succeeds, the ruling party, which has been suffering from backlash over real estate issues, may find an opportunity for a turnaround. Simply diverting critical public opinion away from government policies could bring about a positive ripple effect. On the other hand, if criticism arises that the substance is vague, it could become another negative factor.

President Moon instructed his aides, "Prepare well for the national briefing so that we can thoroughly report to the people the vision and detailed implementation plan of the Korean New Deal, explaining what kind of society the government aims to build."