News Skin Rebranding 'New Color', Lilybyred 'New Product Promotion' [Hot☆Beauty]

Nu Skin Rebranding 'New Color', Lilybyred 'New Product Promotion' [Hot☆Beauty]

[Culture & Life Reporter Choi Jeonghwa] ▷ Nu Skin Korea is reorganizing its makeup brand 'New Color.' ▷ Lilybyred is launching an aggressive promotion at Olive Young to celebrate the release of its new mascara product.

Nu Skin Korea Rebrands Makeup Brand ‘New Color’

New logo and packaging of Nu Skin's makeup brand 'New Color'

Nu Skin Korea has changed the logo and packaging of its makeup brand ‘New Color’ and reorganized the brand story to undertake rebranding.

New Color is a makeup brand completed by Nu Skin, incorporating over 30 years of accumulated personal care product technology and expertise, based on the belief that ‘beauty begins with essence.’

The new logo was changed to a simple and easy form reflecting New Color’s philosophy of focusing on essence. The new packaging visually expresses the true beauty that New Color pursues, designed to be modern yet simple.

The rebranding of New Color started from the brand identity of ‘Authentic Makeup Care’ that inspires true beauty. Accordingly, the company plans to focus on essence and devote its capabilities to producing healthy makeup products that help discover and nurture true beauty.

Lilybyred Limited Sale of Mascara Gift Sets

Lilybyred, Limited Edition Mascara Set Sale

The color cosmetics brand 'lilybyred' is offering a limited sale of new mascara gift sets.

This promotion will run throughout July at Olive Young’s nationwide offline stores and online mall, offering a 1+1 gift set where customers can get one new product ‘Nine to Nine Infinite Mascara’ for the price of one. Additionally, best-selling products from lilybyred such as ‘Star Eyes Gel Eyeliner’ and ‘Hard Flat Brow Pencil’ will be available at discounts of up to 30%.