The broadcast screen of 'Chodang Corn' sold by NS Home Shopping last month through simultaneous live broadcasts on TV home shopping and Instagram Live
[Asia Economy Reporter Cha Min-young] NS Home Shopping is increasing dual live broadcasts through TV home shopping and social network service (SNS) channels to expand its customer base among the 2030 generation.
NS Home Shopping announced on the 6th that it will simultaneously live stream "Kim Sun-young's Boneless Galbitang" on Instagram at 5:50 PM on the 8th. This is a home meal replacement (HMR) that cooks galbitang using a cauldron method to preserve the original taste of the ribs while removing the bones for convenience. It is easy to store frozen and can be heated and eaten as is after thawing, making it popular among single diners.
During the Instagram live broadcast, an event will be held where all customers participating in the broadcast will be given a chance to win a "Starbucks gifticon" through an instant lottery. Depending on the number of simultaneous viewers, the galbitang product itself will also be offered as a prize.
This Instagram dual live broadcast was planned based on the success of a pilot broadcast held on the 18th of last month. At that time, the "Chodang Corn" broadcast simultaneously aired on TV home shopping and Instagram Live sold out the prepared quantity in just 34 minutes, which is unusual for agricultural products in their raw form. The Instagram Live broadcast focused on communication with viewers through real-time chat.
Building on this success, NS Home Shopping plans to gradually expand Instagram dual live broadcasts. They plan to schedule more than three SNS live broadcasts every month and continue to expand these to create synergy with the TV home shopping channel and broaden their customer base. Furthermore, they expect to help promote and increase sales for small and medium-sized enterprise partners who are weak in SNS marketing.
Lee Wan-hee, Director of Programming Planning at NS Home Shopping, said, "Providing information in advance and communicating with 1.55 million followers across our eight SNS channels led to the sold-out result of the live broadcast," adding, "We will prepare even more groundbreaking events to establish this as an attractive sales channel for the 2030 generation."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
