Following Donghaeng Sale... Lotte Mart Offers Up to 50% Discount in 'Tongkeunjeol' Event

Scheduled for two days on the 4th and 5th
Higher discount rates than Donghaeng Sale

[Asia Economy Reporter Minyoung Cha] Lotte Mart announced on the 2nd that it will hold the ‘Tongkeunjeol’ event, offering up to 50% discounts on popular products during this weekend’s Donghaeng Sale period.

Lotte Mart will hold the Tongkeunjeol event for two days on the 4th and 5th, selling popular products at up to 50% discounted prices. This event offers higher discount rates than the first and second phases of the Donghaeng Sale prepared by Lotte Mart, minimizing distribution margins. The goal is to reduce price burdens as much as possible to attract customers.

The target products include popular fresh foods, processed foods, and daily necessities. First, Russian king crab, introduced in the second phase of the Donghaeng Sale, will be sold with an additional approximate 10% discount during the Tongkeunjeol period. Grade 1 Korean beef bulgogi and soup cuts will be offered at a 40% discount from the regular price for L.POINT members. A one-plus-one (1+1) banana promotion will be held at all stores, and Peruvian avocados will be sold at a 50% discount for L.POINT members. The processed food item ‘Lotte Food Uiseong Garlic Big Grill Vienna’ will also be discounted by 50%, and among daily necessities, ‘Room by Home Bead Bathroom Slippers (260mm)’ will be available in a 1+1 event.

There will also be daily events. On the 4th, Seongju melons will be sold at a 5,000 KRW discount from the regular price for L.POINT members, and customers who purchase more than 15,000 KRW worth of all snack items will receive a 5,000 KRW gift certificate. On the 5th, musk melons will be offered with a 3,000 KRW discount for L.POINT members.

Lee Sangjin, head of marketing at Lotte Mart, said, “Lotte Mart planned a no-margin level event to ease customers’ shopping basket burdens during the Donghaeng Sale period,” adding, “We have prepared this event more abundantly than the previous Tongkeunjeol, so we hope many customers will visit Lotte Mart during the event period.”