Coreana 'Prienze Base' x 'Yeonjak Toner' x Bourjois 'Velvet Pencil AR Filter' [Beauty New]

[Culture & Life Reporter Choi Jeonghwa] Koreana Cosmetics' derma brand 'Prienze' has launched a silk-like lightweight base. French color cosmetics brand 'Bourjois' has launched the 'Velvet Pencil AR Filter' that allows users to experience real-life color payoff. Shinsegae International's herbal brand 'Yunjac' has introduced a refreshing 'toner' to cool down the summer heat.

Koreana Cosmetics' 'Prienze' Launches Lightweight 'Base'

Koreana Cosmetics Co., Ltd.'s derma cosmetic brand 'Prienze' has launched the 'Oil Cut Silky Base'.

Koreana Cosmetics Co., Ltd.'s derma cosmetic brand 'Prienze' has released the 'Oil Cut Silky Base' to help achieve lightweight makeup even when wearing masks during the summer heat.

The newly introduced 'Prienze Oil Cut Silky Base' instantly controls oil to reduce shine, maintaining a matte and smooth skin condition, which helps enhance makeup longevity as the first step in makeup application.

The 'Oil Cut Base,' containing all-day matte ingredients and sebum-sensing powder, helps reduce sebum secretion to care for excess oil, and powder particles in two sizes cover various depths of skin texture to express rough skin more smoothly. As a fundamental item in makeup, it features a thin and lightweight adherence without stickiness, supporting a more solid base makeup.

Bourjois Launches 'Velvet Pencil AR Filter', Promotion Underway

'Bourgeois' has launched a Velvet Pencil AR filter exclusively for Facebook and Instagram.

The French makeup brand with free Parisian sensibility, 'Bourjois,' has opened the Velvet Pencil AR Filter exclusively for Facebook and Instagram. The 'Velvet Pencil AR Filter' allows users to vividly and naturally experience real-life color payoff of the four best Velvet Pencil shades (07 Rose Story, 13 Framboise Griffe, 14 Amuse Rouge, 16 Rouge Divin) with just one mobile touch.

To celebrate the launch of the Velvet Pencil AR Filter, Bourjois is conducting a first-phase promotion at its sales locations, LOHB's and Lalavla stores. After scanning the QR code available in-store or online to try the selfie filter, customers who visit LOHB's or Lalavla stores and purchase with selfie certification will receive a 20% discount on all colors and a dedicated sharpener. (Counter certification required) Additionally, 50 participants in the personal SNS certification event will be selected by lottery to receive genuine Round Pot Blusher and two types of Healthy Mix Foundation. (Instagram winners announced on July 6)

Yunjac Launches Refreshing Moisture Soothing Toner Without Stickiness

YUNJAC has launched the 'Baeknyeoncho & Ujildu Moisture Soothing Treatment Toner'.

Shinsegae International's high-function herbal skincare brand 'Yunjac' has launched the 'Prickly Pear & Wuzhidu Moisture Soothing Treatment Toner.'

The newly introduced treatment toner in the 'Prickly Pear & Wuzhidu Moisture Soothing' line features a refreshing and light finish like water without stickiness. Prickly pear cactus extract and Vita-Lab's exclusive raspberry stem cell ingredient activate the skin's natural moisture retention ability to care for dry skin, helping the next skincare step absorb more deeply and moisturize effectively.