Public Home Shopping to Present Story-Driven Broadcasts via Large Media Wall

Broadcast scene using a media wall at Public Shopping

[Asia Economy Reporter Kim Cheol-hyun] Gongyoung Home Shopping announced on the 15th that it has upgraded its broadcasting content to present broadcasts with stories. Recently, Gongyoung Home Shopping replaced the media wall in Studio B with a larger media wall over 4 meters wider. It is a high-resolution LED measuring 20m in width and 3.8m in height.

According to Gongyoung Home Shopping, the media wall replacement has enabled the maximization of video production capabilities. Instead of a media wall that mainly serves as an image backdrop or a typical set, it now emphasizes a sense of presence and dynamism by utilizing video. Additionally, it can use various editing techniques and productions to showcase the product’s production site, surrounding natural environment, and reference videos directly filmed on location, allowing the entire process from production to sales to be presented as a single story.

A Gongyoung Home Shopping official said, "Our goal is to show not only the product’s unique features but also the story and emotional aspects behind its creation."