Sidiz Launches 'Molti', a New Concept Baby Chair with Ergonomic Design

Sidiz's baby chair 'Molti'.
[Photo by Sidiz]

[Asia Economy Reporter Kim Jonghwa] Sidiz, the chair specialist brand of the Persis Group, has launched a new concept baby chair called 'Molti' that can be transformed in various ways according to the child's growth and sitting behavior.

Unlike existing baby walkers or infant dining chairs that have a short usage period, Molti is a new concept baby chair that can be used for a long time by transforming into three forms?from floor seat to high chair to desk chair?by replacing the dedicated inner seat and chair leg length.

From 3 months old when the baby starts to hold up their neck and sit, it can be used as a 'floor seat' with the inner seat attached; from 6 months after starting weaning food, it can be converted to a 'high chair' by replacing with longer legs; and from 3 years old when the child begins to sit for learning and play, it can be changed to a 'desk chair' by switching to shorter legs.

This new product, usable from 3 months to 7 years old, is the result of Sidiz, Korea's number one chair specialist brand, leveraging its accumulated technology and know-how to comprehensively study the physical and behavioral changes as well as emotional development of children by age.

Particularly, great effort was put into the design to help infants and toddlers feel physical and emotional stability. The backrest was made in a rounded curved shape that gently wraps the child through precise curvature calculations, and the sides of the chair were made high to prevent anxiety even when sitting alone at a high position. Additionally, soft sponge and gentle synthetic leather were applied to minimize friction on the delicate and sensitive baby skin.

Molti comes in three pastel tones?Sandy Beige, Coral Pink, and Avocado Green?that harmonize well with all spaces such as living rooms, playrooms, and dining rooms. To reduce unnecessary consumer costs related to childbirth and childcare, it will be sold in various set configurations and options. The 'Molti Hello Baby Set,' which includes all components from floor seat to high chair to desk chair, is expected to be popular as a gift for pregnancy and childbirth.

The consumer price of Molti varies from 200,000 KRW to 600,000 KRW depending on the components, and it can be found on Sidiz’s official website, Naver Brand Store, SSG, 11st, and other online shopping malls, as well as Sidiz dealerships nationwide (limited to some stores).

A Sidiz representative said, "Since sitting habits from newborn to toddler stages directly affect a child's growth and development, it is very important to establish good initial habits. Molti is a chair that grows with the child according to their growth speed, and if various options are properly utilized, it will help lay the foundation for correct posture."