[New Release] 'Unicorn at the Turning Point'

◆Unicorns at the Turning Point = A unicorn refers to an unlisted startup with a corporate value of over 1 billion dollars. As of May, there are about 770 such companies worldwide. This book summarizes the concept, meaning, issues, and concerns surrounding unicorns and suggests ways to become one. The key is the 'copycat' approach, which involves directly imitating products that are popular with consumers or sell well in the market. Several companies have combined imitation and innovation based on proven business models to achieve unicorn status, and related research suggests this is the path to becoming a true winner beyond just being a unicorn. “Nowadays, copycats are turning the trial and error of original companies into opportunities, and instead of outright copying competing products, they are creatively imitating them to dominate the market with better products or services, becoming the ultimate winners. (...) It is time for us to find the ‘tiger hidden inside the cat.’” (Written by Yoo Hyosang and Jang Sangpil / Cloud Nine)