GS25 Launches 6 Delivery-Only Products

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 31st that it has launched six delivery-only set products to provide customers with convenient shopping opportunities at reasonable prices.

According to GS25, since partnering with delivery specialist Yogiyo to introduce delivery services in March, an analysis of recent performance over one week (May 18?24) compared to the initial introduction period (March 2?8) showed that the number of orders increased 5.8 times.

GS25 planned these set products based on delivery order data analysis indicating high interest in easy-to-enjoy food items at home. In fact, during May (1?29), delivery orders were concentrated during after-work hours, with 29% between 8 PM and 10 PM and 25% between 6 PM and 8 PM. The most ordered items were promotional products such as 1+1 deals at 19%, chicken at 15%, and fresh food at 13%.

Accordingly, GS25 released six delivery-only set products including the ‘Guksan Jinsim Chicken Leg Set’, ‘Dwaeji X Dwaeji Anju Set’, and ‘Na Honja Honbap Set’.

The ‘Guksan Jinsim Chicken Leg Set’ consists of 2 Jinsim chicken legs, 2 Jinsim thighs, and a 500ml Coca-Cola PET bottle, making it suitable as a simple side dish or snack at home. Customers can purchase various items with one click, and until June 14, the 10,200 KRW set product is available with a 3,000 KRW discount.

The ‘Na Honja Honbap Set’ (Na Honja Budae Jjigae + Ottogi Rice 210g), suitable for solo meals, and the ‘Dwaeji X Dwaeji Anju Set’ (two Banban Jokbo sets + 500ml Coca-Cola PET), suitable as drinking snacks, are also available with a 3,000 KRW discount until June 14 to celebrate the launch of delivery-only sets.

Additionally, GS25 offers the ‘1il1kkang Set’ (Shrimp Kkang + Sweet Potato Kkang + Potato Kkang + 500ml Coca-Cola), suitable for the trend of watching a famous singer’s music video once a day called ‘1il1kkang’, as well as the ‘Tuna Jjapaguri Set’ and ‘Healthy and Hearty Day Set’ to provide customers with enjoyable shopping experiences.

Meanwhile, using the lifestyle-oriented errand application ‘Kim Jipsa’, delivery orders over 10,000 KRW from GS25 will have free delivery from June 1 to August 31. Orders placed through ‘KakaoTalk Order’ will receive an additional 3,000 KRW delivery fee discount throughout June.

Choi Songhwa, GS25 Marketing Team Manager, said, “We are striving to provide differentiated benefits such as exclusive product development and discount services to expand delivery service platforms, which have recently seen increased users,” adding, “We will prepare various promotions to establish ourselves as an indispensable platform in the lifestyle of Korean customers.”